Customer Value Management for CPG
Accenture and Business Objects have joined forces to provide a focused solution to meet the needs of our consumer packaged goods (CPG) customers. Together we provide you with Business Objects' market-leading software and Accenture's industry knowledge and thought leadership. We help business leaders across the enterprise improve performance.
Our solution enables you to improve your understanding of campaign effectiveness, sales channel performance and the impact on margins of promotional pricing.
As a CPG customer, you can gain a broad yet detailed view of operations and improve commercial performance monitoring. We can help you increase the value of your customer relationships and augment your organizations' overall efficiency and profitability.
For more information about our Customer Value Management solution email us at accenture@businessobjects.com.
Resources
Customer Value Management (CVM) Video - MP4 15Mb
An informative overview of the CVM packaged solution, including role-based demos showing the solution in action in a real business case. MP4 format, 6:50 minutes
Customer Value Management for CPG Solution Brief
- PDF 325KB