Liberty Enterprises Credits Business Objects for New Business Intelligence Service
SAN JOSE, Calif. - Oct. 6, 2004 - Faced with mounting competitive pressure, credit unions and regional financial services institutions must manage their businesses with increasing efficiency. That's why Liberty Enterprises, a leading provider of technology solutions and marketing services to credit unions, selected Business Objects (Nasdaq: BOBJ; Euronext Paris ISIN code: FR0004026250 - BOB) to power Strategic Advisor, the first extranet-based business intelligence service that enables credit unions and banks to track, understand, and manage their business performance over the Internet. With access to business intelligence software from Business Objects, financial services institutions can improve performance in four key areas, strategic planning, sales tracking, lending programs, and marketing campaigns. Liberty combines access to Business Objects reports and analyses with data management and consulting services, creating a unique and highly cost-effective business offering.
The extranet capabilities of Business Objects allow Liberty, which serves approximately 5,500 credit unions and 200 community banks, to offer Strategic Advisor without requiring clients to maintain their own hardware or install any special software. Financial institutions provide accounting, sales, and account holder data to Liberty, which also receives data from the processing providers its clients use for mortgages, credit cards, and insurance. Liberty then integrates this data with data from external sources, such as demographic and geographic coding, and uses Business Objects to make reports and analyses available via a standard web browser. Strategic Advisor customers can also use Business Objects to design custom reports and charts, create targeted mailing lists, and export data into other applications.
“With Business Objects, we have been able to turn our vision of an extranet-based business service into reality,” said Sue Schabert, director of strategic information at Liberty Enterprises. “Strategic Advisor's aggregated services are easy to access, easy to learn and use, and extremely cost-effective for our target market. The system is generating new revenue and creating a distinct competitive advantage for Liberty and our customers.”
“Liberty Enterprises has demonstrated the great potential of a Business Objects extranet to create new business opportunities,” said Chris Caren, vice president of corporate marketing at Business Objects. “Business Objects pioneered the extranet market in 1998, and today we are the clear leader in business intelligence extranet deployments, with thousands of extranet customers worldwide. Liberty is yet another example of the innovative ways organizations are applying extranet technology to improve their performance, and the performance of their customers, partners, and suppliers.”
About Liberty Enterprises
Liberty, founded in 1985, is the credit union movement's leading provider of payment systems, marketing services and technology solutions. A family- and employee-owned company, Liberty provides financial institutions with card services, checks, financial supplies, database marketing and creative services. Cavion Plus, formed through the merger of Liberty Internet Services and CUNA Network Services, provides Website, e-transaction, connectivity and security services to more than 1,300 credit unions. MyDAS, Inc. offers award-winning training, education and marketing programs to financial institutions. Liberty Enterprises partners with more than 5,400 credit unions. More information about Liberty is available at www.libertysite.com.
About Business Objects
Business Objects is the world's leading business intelligence (BI) software company. With more than 35,000 customers worldwide, including over 80 percent of the Fortune 500, Business Objects helps organizations gain better insight into their business, improve decision making, and optimize enterprise performance. The company's business intelligence platform, BusinessObjects™ XI, offers the BI industry's most complete and trusted platform for performance management, planning, reporting, query and analysis, and data integration. BusinessObjects XI includes Crystal Reports®, the industry standard for enterprise reporting. Business Objects has built the industry's strongest and most diverse partner community, and also offers consulting and education services to help customers effectively deploy their business intelligence projects.
Business Objects has dual headquarters in San Jose, Calif., and Paris, France. The company's stock is traded on both the Nasdaq (BOBJ) and Euronext Paris (ISIN: FR0004026250 - BOB) stock exchanges. More information about Business Objects can be found at www.businessobjects.com.
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