TIGI Linea/Toni & Guy, USA Turns to Business Objects for Business Intelligence Makeover
San Jose, Calif. - August 3, 2004 -- When it comes to finding out how many of its customers stroll the “Catwalk” with “Bed Head”, TIGI Linea, Inc./Toni & Guy, USA, a wholesaler and retailer of hairstyling products, as well as an international salon, turns to Business Objects (Nasdaq: BOBJ Euronext Paris ISIN code FR0004026250-BOB), the world's leading provider of business intelligence (BI) solutions. Using Business Objects solutions, TIGI Linea, Inc./Toni & Guy, USA, analyzes sales information to track, understand, and manage the fashion trends that impact buying decisions for its popular hairstyling products, including top sellers such as Bed Head and Catwalk.
TIGI Linea, Inc./Toni & Guy, USA offers clients its products via more than 80 global distributors, who in turn ship them to retailers and salons around the globe, including Toni & Guy USA's 65 retail locations. Hairstyling, like all retail-related businesses, can be a fast-changing enterprise. To keep up with trends, TIGI relies on Business Objects solutions to track purchases and back-orders of its products from each distributor. Sales data is reported nightly into an Oracle applications and database system. Using Business Objects, TIGI sales and marketing representatives receive scheduled reports on a daily basis, and can also drill into the data for more detail if needed. Business Objects solutions ensure that overstock doesn't sit on store shelves, associates know immediately which products are selling well, and that demand for top selling products is always met.
In a business where experts often have a hard time predicting the next trend, TIGI uses BI to add insight into its day-to-day operations. For example, by reporting how fast inventory sells in each of its sales regions, TIGI executives can accurately predict the lifecycle of new products or special offerings, keeping products on the shelves long enough to deplete excess inventory and maximize profits.
In addition, TIGI has recently expanded its Business Objects deployment, adding new capabilities internationally, such as analyzing product margins by region in the United Kingdom and Germany.
“Knowing what's hot and what works translates directly into dollars in our business,” said Wade Peddy, chief technology officer at TIGI Linea, Inc./Toni & Guy, USA. “Being able to see how products are performing in real-time, in every geography, is about as close as you can get in this industry to having a crystal ball. Business Objects is one of our most important tools, so making the choice to expand our deployment was easy.”
“In retail, the speed with which quality information travels to the front lines can have a dramatic impact on margins,” said Russ Hill, director of worldwide retail and CPG marketing at Business Objects. “That is why TIGI is benefiting so quickly from its business intelligence deployment. By using Business Objects to get data to the right people, at the right time, they are unlocking bigger profits in a competitive, ever-changing market.”
About TIGI Linea, Inc./Toni & Guy, USA
TIGI Linea, Inc. is an international company offering the best in creative hairstyling to suit the individual needs of the selective client. Toni & Guy Hairdressing was founded in London over thirty years ago by Toni and Guy Mascolo, two Italian brothers. The pair was later joined by their younger brothers, Bruno and Anthony. Today, the company has over 250 salons worldwide and within the hairdressing industry renowned for its education. Find out more about Toni & Guy on the web at www.tigihaircare.com / www.toniguy.com.
About Business Objects
Business Objects is the world's leading business intelligence (BI) software company. With more than 35,000 customers worldwide, including over 80 percent of the Fortune 500, Business Objects helps organizations gain better insight into their business, improve decision making, and optimize enterprise performance. The company's business intelligence platform, BusinessObjects™ XI, offers the BI industry's most complete and trusted platform for performance management, planning, reporting, query and analysis, and data integration. BusinessObjects XI includes Crystal Reports®, the industry standard for enterprise reporting. Business Objects has built the industry's strongest and most diverse partner community, and also offers consulting and education services to help customers effectively deploy their business intelligence projects.
Business Objects has dual headquarters in San Jose, Calif., and Paris, France. The company's stock is traded on both the Nasdaq (BOBJ) and Euronext Paris (ISIN: FR0004026250 - BOB) stock exchanges. More information about Business Objects can be found at www.businessobjects.com.
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