Business Objects Announces that RedEnvelope has Deployed BusinessObjects Enterprise 6 as its Business Intelligence Standard
San Jose, Calif. - June 1, 2004 -- Business Objects, (Nasdaq: BOBJ; Euronext Paris ISIN code FR0004026250-BOB), the world's leading provider of business intelligence (BI) solutions, today announced that RedEnvelope, Inc. has deployed BusinessObjects™ Enterprise 6 as its business intelligence standard. As part of the company's initiative to standardize on Business Objects, RedEnvelope will use BusinessObjects Data Integrator to access, integrate, and transform corporate data, and BusinessObjects Dashboard Manager to create dashboards.
RedEnvelope, Inc., the premier multi-channel gift retailer, offers a unique selection of gifts through its website and seasonal catalogs. RedEnvelope is rolling out Business Objects solutions to its merchandizing, sales, finance, and operations departments. In the first phase of deployment, RedEnvelope will use business intelligence to access and analyze information on product sales, inventory and promotional analysis gathered from its website and catalog channels. In future months, executives will have access to a customized dashboard to ascertain the overall health of the business, and will be able to drill down into key business metrics.
"BusinessObjects Enterprise 6 strengthens our predictive analysis, allowing us to track how our customers are responding to various marketing and promotional campaigns," said John Roberts, Sr. Vice President of Technology at RedEnvelope, Inc. "With these additional capabilities, we can continue to maximize relationships with our customers, by having gifts that they want in stock and ready for purchase."
"Business Objects solutions help retailers such as RedEnvelope reduce costs, gain better insight into their inventories, and more precisely market to their customers," said Russ Hill, director of worldwide retail and CPG marketing at Business Objects.
To learn more about Business Objects solutions for the retail and CPG sectors, please visit http://www.businessobjects.com/solutions/industry_solutions/retail/default.asp.
About RedEnvelope, Inc.
Whether a gift is a token of gratitude or a grand gesture of love, we consider its giving and receiving a cherished occasion in itself. In Asian traditions, gifts are often presented in a simple red envelope-a timeless symbol of love and appreciation. In the spirit of this tradition, gifts purchased from RedEnvelope are accompanied by a personalized message in a red envelope. We offer an extensive collection of imaginative, original gifts for every occasion, recipient and budget through our Web site and catalog, as well as customized corporate gift services. Several unique features help guide customers to the gift they want, including: GiftSearch, GiftReminder, ExpressGifts (guaranteed overnight delivery), online customer service, multiple addressing and an inventory system that tracks in real-time to ensure that every item featured on the site is available. Our goal is to make gift giving-no matter what the occasion-easy and fun.
About Business Objects
Business Objects is the world's leading business intelligence (BI) software company. With more than 35,000 customers worldwide, including over 80 percent of the Fortune 500, Business Objects helps organizations gain better insight into their business, improve decision making, and optimize enterprise performance. The company's business intelligence platform, BusinessObjects™ XI, offers the BI industry's most complete and trusted platform for performance management, planning, reporting, query and analysis, and data integration. BusinessObjects XI includes Crystal Reports®, the industry standard for enterprise reporting. Business Objects has built the industry's strongest and most diverse partner community, and also offers consulting and education services to help customers effectively deploy their business intelligence projects.
Business Objects has dual headquarters in San Jose, Calif., and Paris, France. The company's stock is traded on both the Nasdaq (BOBJ) and Euronext Paris (ISIN: FR0004026250 - BOB) stock exchanges. More information about Business Objects can be found at www.businessobjects.com.
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Business Objects, the Business Objects logo, Crystal Reports, and Crystal Enterprise are trademarks or registered trademarks of Business Objects SA or its affiliated companies in the United States and other countries.
