Land O'Lakes Makes Business Objects
its Enterprise Business Intelligence Standard
San Jose, Calif. – April 29, 2004 -- Business Objects, (Nasdaq: BOBJ Euronext Paris ISIN code FR0004026250-BOB), the world’s leading provider of business intelligence (BI) solutions, today announced that Land O’Lakes, a national, farmer-owned food and agricultural cooperative, will deploy BusinessObjects™ Enterprise 6 as its business intelligence standard. In addition, the Dairy Foods Group at Land O’Lakes purchased BusinessObjects Product and Service Intelligence, BusinessObjects Customer Intelligence, as well as BusinessObjects Performance Manager.
By choosing Business Objects as its enterprise solution, Land O’Lakes will look to increase operational efficiencies across the company. The result will be the start of a foundation for future enterprise performance management initiatives at Land O’Lakes. This standardization benefits Land O’Lakes as the company is now able to leverage one business intelligence system to generate information across the enterprise.
“By reducing the number of BI tools in its organization, Land O’Lakes achieves greater cost savings, more control of information, and better alignment with its business users,” said Dave Kellogg, senior vice president of worldwide marketing at Business Objects. “With analytics from Business Objects, Land O’Lakes has the ability to gain a complete understanding of customers and products. By identifying and retaining the right customers, Land O’Lakes maximizes the lifetime value of that customer by keeping them happy and identifying product and promotional campaigns that work.”
About Land O’Lakes
Land O’Lakes is a national, farmer-owned food and agricultural cooperative, with annual sales of over $6 billion. Land O'Lakes does business in all 50 states and more than 50 countries. It is a leading marketer of a full line of dairy-based consumer, foodservice and food ingredient products across the United States; serves its international customers with a variety of food and animal feed ingredients; and provides farmers and local cooperatives with an extensive line of agricultural supplies (feed, seed, crop nutrients and crop protection products) and services.
About Business Objects
Business Objects is the world's leading business intelligence (BI) software company. With more than 35,000 customers worldwide, including over 80 percent of the Fortune 500, Business Objects helps organizations gain better insight into their business, improve decision making, and optimize enterprise performance. The company's business intelligence platform, BusinessObjects™ XI, offers the BI industry's most complete and trusted platform for performance management, planning, reporting, query and analysis, and data integration. BusinessObjects XI includes Crystal Reports®, the industry standard for enterprise reporting. Business Objects has built the industry's strongest and most diverse partner community, and also offers consulting and education services to help customers effectively deploy their business intelligence projects.
Business Objects has dual headquarters in San Jose, Calif., and Paris, France. The company's stock is traded on both the Nasdaq (BOBJ) and Euronext Paris (ISIN: FR0004026250 - BOB) stock exchanges. More information about Business Objects can be found at www.businessobjects.com.
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BusinessObjects is a trademark or registered trademark of Business Objects S.A. in the United States and/or other countries. Other company and product names may be trademarks of the respective companies with which they are associated.
