Bluefly, Inc. Selects BusinessObjects Enterprise 6
to Increase Sales of Designer Brands
San Jose, Calif. - September 3, 2003 -- Business Objects (NASDAQ: BOBJ), the world's leading provider of business intelligence (BI) solutions, today announced that Bluefly, Inc. (NASDAQ SmallCap: BFLY), a leading internet retailer of designer brands at discount prices (www.bluefly.com), has selected BusinessObjectsT Enterprise 6 as its enterprise business intelligence standard.
One of the key selection drivers for Bluefly was BusinessObjects Data Integrator. Bluefly will use Data Integrator to pull together data from multiple systems and then build reports to analyze sales, inventory, and customer information.
Bluefly, based in the heart of New York's fashion district, offers more than 350 designer men's and women's apparel, accessory and home brands at discounts up to 75% off suggested retail prices. The company plans to rollout Enterprise 6 in the following areas:
- Merchandisers: This group will access an intranet powered by WebIntelligence 6, the integrated query, reporting, and analysis solution for the web from Business Objects, to view and create reports that will help them understand how well products are selling on the website. This information will be used to assist in determining pricing changes and help manage inventory.
- Marketing: At Bluefly, the marketing department is tasked with acquiring new customers and marketing promotions to existing customers. This group will use Business Objects to better understand campaign effectiveness and all aspects of the customer including customer economics.
- Online Retail Group: BusinessObjects Enterprise 6 will be used to look at the Bluefly website as a whole, to determine what promotions or features are affecting conversion and examining both up-sell and cross-sell opportunities.
"We chose BusinessObjects Enterprise 6 for its best-in-class data integration and to bring increased stability and quality to our ETL process," said Matt Raines, Systems Operations Director at Bluefly, Inc. "We felt Business Objects provided a better view of the world than anyone else and the analysis capability we get with Enterprise 6 is superior."
"We are pleased to see customers in every industry embrace BusinessObjects Enterprise 6. Bluefly is on the right track to realize a fast return on its investment," said Dave Kellogg, senior group vice president of worldwide marketing at Business Objects. "By choosing the most integrated business intelligence suite on the market today, Bluefly gains a single, consistent view of its business across the enterprise. This is invaluable in the competitive world of retail where keeping customers from shopping elsewhere is paramount to survival."
About Bluefly, Inc.
Bluefly, Inc. (NASDAQ SmallCap: BFLY) operates the world's first full service outlet store for designer fashion, offering products from more than 350 designers at discounts of up to 75% off. With 24/7 access, a 90-day money back guarantee, and technology that displays real-time inventory, Bluefly makes off price shopping easy and convenient. Bluefly is headquartered at 42 West 39th Street in New York City, in the heart of the Fashion District. For more information, please call 212-944-8000 or visit www.bluefly.com.
About Business Objects
Business Objects is the world's leading business intelligence (BI) software company. With more than 35,000 customers worldwide, including over 80 percent of the Fortune 500, Business Objects helps organizations gain better insight into their business, improve decision making, and optimize enterprise performance. The company's business intelligence platform, BusinessObjects™ XI, offers the BI industry's most complete and trusted platform for performance management, planning, reporting, query and analysis, and data integration. BusinessObjects XI includes Crystal Reports®, the industry standard for enterprise reporting. Business Objects has built the industry's strongest and most diverse partner community, and also offers consulting and education services to help customers effectively deploy their business intelligence projects.
Business Objects has dual headquarters in San Jose, Calif., and Paris, France. The company's stock is traded on both the Nasdaq (BOBJ) and Euronext Paris (ISIN: FR0004026250 - BOB) stock exchanges. More information about Business Objects can be found at www.businessobjects.com.
