Generali France Assurances Selects Business Objects Analytic Applications
San Jose, Calif. - March 19, 2002 -- Business Objects (NASDAQ: BOBJ), the world’s leading provider of business intelligence (BI) solutions, today announced that Generali France Assurances (GFA), a leading French insurance company, has chosen BusinessObjects™ Analytics to improve the effectiveness and success of its sales and marketing departments. More than one thousand group employees, including GFA’s marketing teams and its business partners, will have access to three modules in BusinessObjects Customer Intelligence application -- Sales Analytics, Customer Analytics, and Campaign Analytics -- that will be fully deployed in an Oracle/Unix and Sun Solaris environment. This application is based on a sales transaction with Business Objects that occurred in the fourth quarter of 2001.
BusinessObjects Sales Analytics enables organizations to understand and optimize their sales force, revenue, and pipeline performance over time. BusinessObjects Customer Analytics helps businesses understand and optimize the value of their customers throughout the customer lifecycle. Campaign Analytics enables organizations to analyze and maximize marketing campaign performance.
“With BusinessObjects Analytics we now have a dynamic view of our sales and customer information, and a pro-active capability to respond to alerts. This is because it is an open solution that combines and integrates easily with our CRM tools, our call center, and our campaign management applications,” explains François Garreau, marketing and communication manager at GFA. “For example, when a customer who has several contracts sheds all but one contract, an email will be sent automatically to alert the insurance agent in charge of the customer’s account. Similarly, when a customer has been with us for 9 years, cross-selling initiatives can be triggered automatically via our call center. This enables GFA to automate our processes considerably, and implement complete multi-channel monitoring with our partners, agencies, reception, pre-sale, sales and services teams, and through our extranet.”
With BusinessObjects Customer Intelligence, GFA’s marketing department will fully automate its initiatives, based on predefined analytics that monitor key customer segments over a period of time. These dynamic analyses will enable GFA to quickly launch more effective sales and marketing campaigns for the company’s commercial network of 800 insurance agents and 2,000 brokers.
About Generali France Assurances
Founded in 1831, Groupe Generali is Europe’s leading life insurance company, recording continuous growth in both life and property-casualty insurance, two highly competitive market segments. Groupe Generali has operations in 60 countries, with 176 companies including 113 in insurance, 55 holdings and 7 in property. Its workforce of 65,000 serves 30 million customers. In France, Generali has over 5 million customers. It has 11 insurance and assistance companies, the most important being Generali France Assurances (GFA), La fédération Continentale, GPA Assurances and Europ Assistance. Generali France Assurances (GFA), with its network of 800 insurance agents and 2,000 brokers, workforce of 1,800 and 2.6 million insured customers, accounts for 15% of Groupe Generali’s French business.
About Business Objects
Business Objects is the world's leading business intelligence (BI) software company. With more than 35,000 customers worldwide, including over 80 percent of the Fortune 500, Business Objects helps organizations gain better insight into their business, improve decision making, and optimize enterprise performance. The company's business intelligence platform, BusinessObjects™ XI, offers the BI industry's most complete and trusted platform for performance management, planning, reporting, query and analysis, and data integration. BusinessObjects XI includes Crystal Reports®, the industry standard for enterprise reporting. Business Objects has built the industry's strongest and most diverse partner community, and also offers consulting and education services to help customers effectively deploy their business intelligence projects.
Business Objects has dual headquarters in San Jose, Calif., and Paris, France. The company's stock is traded on both the Nasdaq (BOBJ) and Euronext Paris (ISIN: FR0004026250 - BOB) stock exchanges. More information about Business Objects can be found at www.businessobjects.com.
