Coors Brewing Company Selects Business Objects as
Business Intelligence Standard
San Jose, Calif. - September 23, 2002 -- Business Objects (NASDAQ: BOBJ), the world’s leading provider of business intelligence (BI) solutions, today announced that Coors Brewing Company (NYSE--RKY), a leading maker of high-quality malt beverages, has chosen Business Objects as its enterprise BI standard. Business Objects solutions will be used in the sales and marketing divisions of Coors Brewing Company to gain timely and accurate information about its customers, products, and the success of marketing campaigns.
In addition, Coors Brewing Company purchased BusinessObjects™ Application Foundation, an analytic application framework from Business Objects, to build an executive dashboard for top managers within Coors Brewing Company. The dashboard will give Coors executives information that focuses on key business performance indicators.
“Coors shows a clear and powerful vision by turning to BI and analytic applications as a strategic company asset,” said Dave Kellogg, senior group vice president of marketing at Business Objects. “Our analytics will allow Coors to track metrics over time in order to understand changing value, receive alerts on changes, predict customer behavior trends, and monitor product quality data. In the competitive brewing industry, this insight is invaluable.”
About Coors Brewing Company
Adolph Coors Company, traded on the New York Stock Exchange under the ticker symbol “RKY,” is ranked among the 500 largest publicly traded corporations in the United States. Its principal subsidiary is Coors Brewing Company, the third-largest brewer in the U.S. With its headquarters and primary brewery in Golden, Colo., the company also owns the second-largest brewer in the United Kingdom, Coors Brewers Limited, and has brewing and packaging facilities in Elkton, Va., and Memphis, Tenn. Coors owns major facilities in Colorado to manufacture aluminum cans and ends, as well as bottles, and is a partner in ventures that operate these plants.
About Business Objects
Business Objects is the world's leading business intelligence (BI) software company. With more than 35,000 customers worldwide, including over 80 percent of the Fortune 500, Business Objects helps organizations gain better insight into their business, improve decision making, and optimize enterprise performance. The company's business intelligence platform, BusinessObjects™ XI, offers the BI industry's most complete and trusted platform for performance management, planning, reporting, query and analysis, and data integration. BusinessObjects XI includes Crystal Reports®, the industry standard for enterprise reporting. Business Objects has built the industry's strongest and most diverse partner community, and also offers consulting and education services to help customers effectively deploy their business intelligence projects.
Business Objects has dual headquarters in San Jose, Calif., and Paris, France. The company's stock is traded on both the Nasdaq (BOBJ) and Euronext Paris (ISIN: FR0004026250 - BOB) stock exchanges. More information about Business Objects can be found at www.businessobjects.com.
